Learn how to market and manage your business more effectively through the use of social media. Who is using Facebook, Twitter and LinkedIn to grow their business? How are they using it? And does it work?

Patrick Schwerdtfeger, Author and International Speaker, will answer these questions in a lively discussion that focuses on the best practices for businesses to fully utilize social media. Schwerdtfeger is the author of Make Yourself Useful, Marketing in the 21st Century and Webify Your Business, Internet Marketing Secrets for the Self-Employed, and speaks about social media, online branding and entrepreneurship at conferences around the world.

This is the first program of the Bloomberg Speaker Series. This exclusive series will offer attendees valuable take-away information, the opportunity to ask noted industry experts specific questions, and the chance to network with regional business leaders.