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Owners Only: Marketing

Strategizing Social Media

INDUSTRY AND TARGETED PROGRAMS, MEMBERS ONLY, NETWORKING, PROFESSIONAL DEVELOPMENT

Wednesday, November 09, 2011
8:00 AM – 8:30 AM Registration, Breakfast & Networking
8:30 AM – 11:00 AM Program

200 South Broad Street
Suite 700

Philadelphia, PA 19102

You may think you have a practical social media strategy for your small business, but does simply having a Facebook, Twitter, LinkedIn and Youtube account mean you are using these tools to their fullest potential? Join us to learn how to strategize and implement a successful social media plan for your company. You will learn which social media platforms are best for you, how to audit your competitors so you can remain ahead of the game, why it is essential to analyze your return on investment and much more. Pick up the tips, tricks and tools you need to be able to develop, integrate and measure a successful social media strategy for your small business today.

Featured Experts:

  • Lucy MacNichol, Social Media Practice Leader, Devine + Powers

  • Steven Johnson, Assistant Professor in Management Information Systems and Director of Social Media Programs and Research, Temple University Fox School of Business

Owners Only is a three-part series designed exclusively for small business owners and their top management, focused on Marketing, Money, and Management matters. In this series, industry experts lead roundtable discussions that explore issues unique to small business, from day-to-day operations to continued growth and development challenges. In addition, a flexible structure allows participants to learn, share and develop their own best practices, with plenty of time to network with other small business owners.

Upcoming Programs:
February 15: Money
May 23: Management

Fees

Member Individual
$25.00
Package of all 3 programs
$60.00

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Registration/Cancellation Policy:
Pre-registration is necessary, availability is not guaranteed for walk-ins. Payment is required upon registration/entrance. No refunds will be given one week prior to program/event. Substitutions may be made. Tickets will be held at the door. Reserved seating for tables of 10 only. Please advise your guests that tickets will be held at the door under your company name.

Attendee Policy:
GPCC programs are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises without refund, in addition to possible legal remedies.

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