Begin your new year with some fresh insights from the Miller Heiman Research Institute on Buyer 2.0.
Chief Research Officer Joe Galvin will highlight how your sales and marketing efforts are critical to reaching the informed buyer.
Selling is becoming more complex as buyer dynamics change. The increased complexity of the buying process is forcing Sales and Marketing to rethink their sales enablement strategy to align with the customer’s process for acquiring knowledge.
As buyers move through the process, their need for specific, customized information increases. Adapting the flow of information to the customer’s unique buying process and information needs is the key to resolving buyer chaos.
There is no charge to attend. Use the related URL to register.
This is the first in a monthly series of webinars, focused on relevant customer issues, identified through our ongoing research programs.
Contact: Medio Waldt, mwaldt@millerheiman.com, 610 659 3489
Related Link: Click to View