The Benefits of a Scholarship Program

William N. McCambley, Jr., Director, ETS Scholarship and Recognition Programs

There are solid marketing and branding benefits, and public opinion influence, to be achieved with a well-designed scholarship program. A televised scholarship award presentation, where scholarships are awarded to children of employees or to children in the community, gives senior executives the opportunity to be seen presenting awards to students, while increasing public awareness of your corporate mission and resources. Scholarships benefit the awards winners, their families, the community at large, and your company in a competitive world where a loyal workforce, and an appreciative public, are very valuable.

Even without the marketing, branding, and public opinion benefits, a well-designed and executed scholarship program is one of the most efficient investments, dollar-for-dollar, that you can make. Independent studies have been conducted which illustrate increases in business revenues from increases in philanthropy. There is a lag time, as with most investments, however there is a quantifiable positive business growth impact.

Some portion of your marketing and advertising budget is, in all likelihood, not going to achieve its purpose. The same is true of capital expenditures and research and development spending. These are all necessary investments, to be sure. However some small portion of these investments will likely be more efficiently invested, for good business purposes, into scholarships.

People will become your customers because of the scholarships, and many will remain your customers throughout their lifetimes, as will many of their acquaintances. Competitor employees will take note, as will your industry peers. Your employee loyalty will increase. Your company’s reputation will be enhanced. You will improve access to higher education in this country and improve the quality of your future workforce.

We have over fifty years of experience designing and administering scholarship programs for some of the most successful companies in the world. Allow us to design and administer an excellent scholarship program for you, one aligned with your corporate mission, which will achieve success as you define it.

Scholarships are perceived positively in so many ways. Let us make scholarships work for you. Please contact me to learn more. I would love to help.