K’NEX BRANDS LAUNCHES FOURTH ANNUAL FUNDRAISING INITIATIVE TO BENEFIT THE UNITED WAY

by Mr. Michael Araten of K'Nex Brands dba The Rodon Group

Posted to Announcement on 2/1/2012 at 9:59 AM

K’NEX Brands, the construction toy company focused on Building Worlds Kids Love™, announced a fundraising initiative benefiting United Way. K’NEX is donating 10% of sales from KNEX.com during the month of February to the North Penn United Way chapter and accepting additional donations through its website.

“We’re proud to support the United Way again this year,” said Michael Araten, president of K’NEX Brands. “The positive feelings brought on by the recent holiday season remind us of the importance of gratitude and giving back. Raising funds for an organization like the United Way, which provides vital aid to those both around the world and around the corner, is important now more than ever.”

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