Posted to Announcement on 8/8/2011 at 5:01 PM
Most Intend to Grow Not Sell Over Next Two Years; They Agree on Benefits of Networking, Views Split on Value of Social Media, PNC Survey Finds
The long-term view among U.S. women business owners is positive as eight out of 10 foresee growth over the next two years compared to 7 percent who want to sell, a sign that rising costs and economic uncertainty will not deter one of the fastest growing
segments of the nation’s small business sector.
The first-ever PNC Women Business Owners Outlook findings show these owners are managing through the current economy, holding the line on prices and employing new ideas and
creative tactics to help endure the slow recovery.
“Creativity is paramount for a business to navigate through a down period,” said Beth Marcello, director of women’s business development at PNC Bank.
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