K’NEX BRANDS AND ROVIO ANNOUNCE NEW LICENSING PARTNERSHIP

by Mr. Michael Araten of K'Nex Brands dba The Rodon Group

Posted to Announcement on 2/1/2012 at 9:58 AM

Young Angry Birds fans will soon be able to build and play with characters from their favorite App with new licensed building toys by K’NEX®. Rovio, the creator of the globally successful Angry Birds franchise, and K’NEX, the only US Construction toy company focused on Building Worlds Kids Love™, are pleased to announce this new partnership to create a line of building toys inspired by Angry Birds.

The relationship combines the award-winning K’NEX building system with beloved Angry Birds characters, bringing them from the smartphone to the construction aisle for the first time. With more than 600 million downloads, Angry Birds is the #1 mobile game worldwide and appeals to male and female audiences across multiple age ranges.

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