Posted to Job Opportunity on 8/30/2012 at 12:51 PM
Job Summary: The Marketing Manager is primarily responsible for business to business digital marketing
activities, including creating content, publishing blog posts, representing CETRA in social networking
communications and maintaining the CETRA website and search engine optimization. Additional
responsibilities include preparation for and participation in marketing events, such as webinars, trade shows
and networking events, and maintaining intra-office communications about the Marketing and Sales
Scope of Responsibility:
Essential Duties and Responsibilities
1. Maintains website, both in terms of content and functionality
a. Creates content
b. Strategizes placement of content and contributes to design changes
c. Updates regularly to maintain search engine optimization (SEO)
2. Manages business-to-business digital marketing activities
a. Creates content and develops/adapts marketing materials
b. Assembles prospect e-mail lists
c. Processes and posts CETRAblog, e-newsletters, and other media releases
d. Participates in social media forums, e.g. targeted industry blogger communications, LinkedIn
3. Maintains relationships with affiliated associations
a. Maintains an up-to-date list of association contacts
b. Updates company information in associated publications
c. Handles membership renewals
d. Maximizes marketing opportunities provided by the associations
4. Supports brand awareness on many platforms
a. Assists in preparation, administration, pre- and post-marketing of trade shows
b. Exhibits at industry trade shows
c. Attends networking and other marketing events
d. Assists with creation and execution of CETRA webinars
e. Organizes on-site events, such as CETRA Movie Night
5. Handles administrative tasks related to PR and Media Relations
a. Maintains media list with current contacts
Position: Marketing Manager
Department: Marketing and Sales
Supervisor: Director of Marketing
FLSA Status: Exempt
Revision Date: August, 2012
b. Researches and submits applications for company awards
i. Places orders for framed award certificates, etc.
c. Orders reprints of published articles
6. Maintains records and reports internally on Marketing activities
a. Maintains Marketing SOP
b. Maintains ISO bulletin board
c. Writes summary of monthly M&S activities for CETRA’s internal newsletter
7. Other duties as directed
This job requires a Bachelor’s Degree and at least 3 years of experience in the marketing field, or an
equivalent combination of education and experience.
Key job characteristics include an overall understanding of marketing tactics, experience with social networking
interfaces, strong content writing skills, as well as professional written and verbal communication skills,
excellent interpersonal skills, the ability to work independently, sensitivity to foreign languages and cultures,
and a customer-centric point of view. The incumbent must also demonstrate creativity, flexibility, strong
organizational skills and effective teamwork. Knowledge of a foreign language is a plus.
Physical Demands and Working Conditions
Normal office environment, attendance at events outside of normal working hours, some travel.
All requirements are subject to modification to reasonably accommodate individuals with disabilities. Requirements are
representative of minimum levels of knowledge, skills and experience required. To perform this job successfully, the worker
must possess the abilities and aptitudes to perform each duty proficiently.
This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.
The Company retains the discretion to add duties or change the duties of this position at any time.
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